{"id":14683,"date":"2026-05-27T09:20:59","date_gmt":"2026-05-27T09:20:59","guid":{"rendered":"https:\/\/re-down.com\/a-new-identity-built-on-what-already-exists\/"},"modified":"2026-05-28T12:56:15","modified_gmt":"2026-05-28T12:56:15","slug":"a-new-identity-built-on-what-already-exists","status":"publish","type":"post","link":"https:\/\/re-down.com\/zh-hans\/a-new-identity-built-on-what-already-exists\/","title":{"rendered":"A New Identity, Built on What Already Exists"},"content":{"rendered":"<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id14549_b84ce1-fa{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id14549_b84ce1-fa > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id14549_b84ce1-fa > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id14549_b84ce1-fa > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id14549_b84ce1-fa > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id14549_b84ce1-fa > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id14549_b84ce1-fa > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id14549_b84ce1-fa alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column14549_4f91dd-4a > .kt-inside-inner-col,.kadence-column14549_4f91dd-4a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column14549_4f91dd-4a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column14549_4f91dd-4a > .kt-inside-inner-col{flex-direction:column;}.kadence-column14549_4f91dd-4a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column14549_4f91dd-4a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column14549_4f91dd-4a{position:relative;}@media all and (max-width: 1024px){.kadence-column14549_4f91dd-4a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column14549_4f91dd-4a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column14549_4f91dd-4a\"><div class=\"kt-inside-inner-col\"><style>.kb-image14549_db751e-88 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image14549_db751e-88 size-full\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/re-down.com\/wp-content\/uploads\/2026\/05\/A-New-Identity.webp\" alt=\"\" width=\"1920\" height=\"1080\" class=\"kb-img wp-image-14684 \" srcset=\"https:\/\/re-down.com\/wp-content\/uploads\/2026\/05\/A-New-Identity.webp 1920w, https:\/\/re-down.com\/wp-content\/uploads\/2026\/05\/A-New-Identity-1200.webp 1200w, https:\/\/re-down.com\/wp-content\/uploads\/2026\/05\/A-New-Identity-600.webp 600w, https:\/\/re-down.com\/wp-content\/uploads\/2026\/05\/A-New-Identity-300.webp 300w, https:\/\/re-down.com\/wp-content\/uploads\/2026\/05\/A-New-Identity-150x150.webp 150w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n<style>.kadence-column14549_5c2ff4-00 > .kt-inside-inner-col,.kadence-column14549_5c2ff4-00 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column14549_5c2ff4-00 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column14549_5c2ff4-00 > .kt-inside-inner-col{flex-direction:column;}.kadence-column14549_5c2ff4-00 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column14549_5c2ff4-00 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column14549_5c2ff4-00{z-index:-10;position:relative;}.kadence-column14549_5c2ff4-00, .kt-inside-inner-col > .kadence-column14549_5c2ff4-00:not(.specificity){margin-top:-2%;}@media all and (max-width: 1024px){.kadence-column14549_5c2ff4-00 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column14549_5c2ff4-00 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column14549_5c2ff4-00, .kt-inside-inner-col > .kadence-column14549_5c2ff4-00:not(.specificity){margin-top:-13%;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column14549_5c2ff4-00\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading14549_b7f939-81, .wp-block-kadence-advancedheading.kt-adv-heading14549_b7f939-81[data-kb-block=\"kb-adv-heading14549_b7f939-81\"]{margin-bottom:0px;font-size:1px;line-height:1px;font-weight:400;font-style:normal;font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Oxygen-Sans,Ubuntu,Cantarell,\"Helvetica Neue\",sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", \"Segoe UI Symbol\";}.wp-block-kadence-advancedheading.kt-adv-heading14549_b7f939-81 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading14549_b7f939-81[data-kb-block=\"kb-adv-heading14549_b7f939-81\"] mark.kt-highlight{font-family:var( --global-heading-font-family, inherit );font-weight:700;font-style:normal;color:var(--global-palette1, #3182CE);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading14549_b7f939-81 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading14549_b7f939-81[data-kb-block=\"kb-adv-heading14549_b7f939-81\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading14549_b7f939-81, .wp-block-kadence-advancedheading.kt-adv-heading14549_b7f939-81[data-kb-block=\"kb-adv-heading14549_b7f939-81\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);margin-left:0px;font-size:1px;line-height:1px;text-align:left!important;}}<\/style>\n<h1 class=\"kt-adv-heading14549_b7f939-81 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading14549_b7f939-81\"><strong>A New Identity<\/strong><br>Built on What Already Exists<\/h1>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id14549_85cac3-22{margin-top:var(--global-kb-spacing-xs, 1rem);margin-bottom:0px;}.kb-row-layout-id14549_85cac3-22 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id14549_85cac3-22 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id14549_85cac3-22 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1200px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id14549_85cac3-22 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id14549_85cac3-22 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id14549_85cac3-22 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id14549_85cac3-22 alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column14549_e0941b-f8 > .kt-inside-inner-col,.kadence-column14549_e0941b-f8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column14549_e0941b-f8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column14549_e0941b-f8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column14549_e0941b-f8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column14549_e0941b-f8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column14549_e0941b-f8{position:relative;}@media all and (max-width: 1024px){.kadence-column14549_e0941b-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column14549_e0941b-f8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column14549_e0941b-f8\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading14549_2298b8-8b, .wp-block-kadence-advancedheading.kt-adv-heading14549_2298b8-8b[data-kb-block=\"kb-adv-heading14549_2298b8-8b\"]{margin-bottom:0px;font-size:13px;line-height:17px;font-style:normal;font-family:var( --global-body-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading14549_2298b8-8b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading14549_2298b8-8b[data-kb-block=\"kb-adv-heading14549_2298b8-8b\"] mark.kt-highlight{font-family:Arial, Helvetica, sans-serif;font-style:normal;color:var(--global-palette2, #2B6CB0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading14549_2298b8-8b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading14549_2298b8-8b[data-kb-block=\"kb-adv-heading14549_2298b8-8b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading14549_2298b8-8b, .wp-block-kadence-advancedheading.kt-adv-heading14549_2298b8-8b[data-kb-block=\"kb-adv-heading14549_2298b8-8b\"]{margin-left:0px;}}<\/style>\n<p class=\"kt-adv-heading14549_2298b8-8b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading14549_2298b8-8b\">After 10 years of developing circular insulation solutions, the company introduces a refreshed brand identity, designed to reflect both its maturity and its evolving role within the industry.<br>More than a visual update, this new identity clarifies a positioning:<br><strong>from material innovation to circular system.<\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading14549_229f91-61, .wp-block-kadence-advancedheading.kt-adv-heading14549_229f91-61[data-kb-block=\"kb-adv-heading14549_229f91-61\"]{margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:21px;line-height:25px;font-style:normal;font-family:var( --global-heading-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading14549_229f91-61 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading14549_229f91-61[data-kb-block=\"kb-adv-heading14549_229f91-61\"] mark.kt-highlight{font-family:Arial, Helvetica, sans-serif;font-style:normal;color:var(--global-palette2, #2B6CB0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading14549_229f91-61 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading14549_229f91-61[data-kb-block=\"kb-adv-heading14549_229f91-61\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading14549_229f91-61, .wp-block-kadence-advancedheading.kt-adv-heading14549_229f91-61[data-kb-block=\"kb-adv-heading14549_229f91-61\"]{margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:21px;line-height:25px;}}<\/style>\n<h2 class=\"kt-adv-heading14549_229f91-61 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading14549_229f91-61\"><strong>Clarity, Down to the Smallest Detail<\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading14549_c6944a-2f, .wp-block-kadence-advancedheading.kt-adv-heading14549_c6944a-2f[data-kb-block=\"kb-adv-heading14549_c6944a-2f\"]{margin-bottom:0px;font-size:13px;line-height:17px;font-style:normal;font-family:var( --global-body-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading14549_c6944a-2f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading14549_c6944a-2f[data-kb-block=\"kb-adv-heading14549_c6944a-2f\"] mark.kt-highlight{font-family:Arial, Helvetica, sans-serif;font-style:normal;color:var(--global-palette2, #2B6CB0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading14549_c6944a-2f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading14549_c6944a-2f[data-kb-block=\"kb-adv-heading14549_c6944a-2f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading14549_c6944a-2f, .wp-block-kadence-advancedheading.kt-adv-heading14549_c6944a-2f[data-kb-block=\"kb-adv-heading14549_c6944a-2f\"]{margin-left:0px;}}<\/style>\n<p class=\"kt-adv-heading14549_c6944a-2f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading14549_c6944a-2f\">At the core of this evolution is a focus on clarity.<br><br>From the new website to product communication tools, every element has been designed to make information more accessible, more precise, and more useful for B2B partners.<br><br>This includes updated <strong>hangtags and labels <\/strong>for both Re:Down\u00ae and Re:Wool<sup>\u00ae<\/sup>.<br><br>These are not just branding elements.<br>They are tools for transparency:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items14549_e4f1aa-3a:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items14549_e4f1aa-3a ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-left:0px;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items14549_e4f1aa-3a ul.kt-svg-icon-list{grid-row-gap:2px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items14549_e4f1aa-3a .kb-svg-icon-wrap{font-size:40px;color:var(--global-palette1, #3182CE);}.wp-block-kadence-iconlist.kt-svg-icon-list-items14549_e4f1aa-3a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items14549_e4f1aa-3a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items14549_e4f1aa-3a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:13px;line-height:17px;font-family:var( --global-body-font-family, inherit );}.kt-svg-icon-list-items14549_e4f1aa-3a ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items14549_e4f1aa-3a ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items14549_e4f1aa-3a kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-14549_fd0b2e-31 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-14549_fd0b2e-31\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_caret-right kt-svg-icon-list-single\"><svg viewBox=\"0 0 192 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Clearly identifying recycled content<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-14549_a6729e-42 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-14549_a6729e-42\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_caret-right kt-svg-icon-list-single\"><svg viewBox=\"0 0 192 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Highlighting certifications such as GRS<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-14549_a794c8-b3 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-14549_a794c8-b3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_caret-right kt-svg-icon-list-single\"><svg viewBox=\"0 0 192 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Supporting product-level traceability<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-14549_ab9c42-f6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-14549_ab9c42-f6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_caret-right kt-svg-icon-list-single\"><svg viewBox=\"0 0 192 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Enabling consistent communication at retail level<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading14549_943187-ff, .wp-block-kadence-advancedheading.kt-adv-heading14549_943187-ff[data-kb-block=\"kb-adv-heading14549_943187-ff\"]{margin-bottom:0px;font-size:13px;line-height:17px;font-style:normal;font-family:var( --global-body-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading14549_943187-ff mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading14549_943187-ff[data-kb-block=\"kb-adv-heading14549_943187-ff\"] mark.kt-highlight{font-family:Arial, Helvetica, sans-serif;font-style:normal;color:var(--global-palette2, #2B6CB0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading14549_943187-ff img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading14549_943187-ff[data-kb-block=\"kb-adv-heading14549_943187-ff\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading14549_943187-ff, .wp-block-kadence-advancedheading.kt-adv-heading14549_943187-ff[data-kb-block=\"kb-adv-heading14549_943187-ff\"]{margin-left:0px;}}<\/style>\n<p class=\"kt-adv-heading14549_943187-ff wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading14549_943187-ff\">In a context where sustainability claims are increasingly scrutinised, this level of detail matters.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading14549_a51960-e7, .wp-block-kadence-advancedheading.kt-adv-heading14549_a51960-e7[data-kb-block=\"kb-adv-heading14549_a51960-e7\"]{margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:21px;line-height:25px;font-style:normal;font-family:var( --global-heading-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading14549_a51960-e7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading14549_a51960-e7[data-kb-block=\"kb-adv-heading14549_a51960-e7\"] mark.kt-highlight{font-family:Arial, Helvetica, sans-serif;font-style:normal;color:var(--global-palette2, #2B6CB0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading14549_a51960-e7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading14549_a51960-e7[data-kb-block=\"kb-adv-heading14549_a51960-e7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading14549_a51960-e7, .wp-block-kadence-advancedheading.kt-adv-heading14549_a51960-e7[data-kb-block=\"kb-adv-heading14549_a51960-e7\"]{margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:21px;line-height:25px;}}<\/style>\n<h2 class=\"kt-adv-heading14549_a51960-e7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading14549_a51960-e7\"><strong>A Consistent Circular Message<\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading14549_f6d844-c6, .wp-block-kadence-advancedheading.kt-adv-heading14549_f6d844-c6[data-kb-block=\"kb-adv-heading14549_f6d844-c6\"]{margin-bottom:0px;font-size:13px;line-height:17px;font-style:normal;font-family:var( --global-body-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading14549_f6d844-c6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading14549_f6d844-c6[data-kb-block=\"kb-adv-heading14549_f6d844-c6\"] mark.kt-highlight{font-family:Arial, Helvetica, sans-serif;font-style:normal;color:var(--global-palette2, #2B6CB0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading14549_f6d844-c6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading14549_f6d844-c6[data-kb-block=\"kb-adv-heading14549_f6d844-c6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading14549_f6d844-c6, .wp-block-kadence-advancedheading.kt-adv-heading14549_f6d844-c6[data-kb-block=\"kb-adv-heading14549_f6d844-c6\"]{margin-left:0px;}}<\/style>\n<p class=\"kt-adv-heading14549_f6d844-c6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading14549_f6d844-c6\">The new identity also reinforces the relationship between the two product lines:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items14549_3515bb-89:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items14549_3515bb-89 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-left:0px;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-md, 2rem);}.wp-block-kadence-iconlist.kt-svg-icon-list-items14549_3515bb-89 ul.kt-svg-icon-list{grid-row-gap:2px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items14549_3515bb-89 .kb-svg-icon-wrap{font-size:40px;color:var(--global-palette1, #3182CE);}.wp-block-kadence-iconlist.kt-svg-icon-list-items14549_3515bb-89 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items14549_3515bb-89 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items14549_3515bb-89 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{font-size:13px;line-height:17px;font-family:var( --global-body-font-family, inherit );}.kt-svg-icon-list-items14549_3515bb-89 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}@media all and (max-width: 767px){.wp-block-kadence-iconlist.kt-svg-icon-list-items14549_3515bb-89 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);}}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items14549_3515bb-89 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-14549_76555e-9c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-14549_76555e-9c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_caret-right kt-svg-icon-list-single\"><svg viewBox=\"0 0 192 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Re:Down\u00ae<\/strong>, based on post-consumer down and feathers<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-14549_424acd-18 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-14549_424acd-18\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_caret-right kt-svg-icon-list-single\"><svg viewBox=\"0 0 192 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Re:Wool\u00ae<\/strong>, developed from post-industrial wool waste<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading14549_dbdef9-4d, .wp-block-kadence-advancedheading.kt-adv-heading14549_dbdef9-4d[data-kb-block=\"kb-adv-heading14549_dbdef9-4d\"]{margin-top:var(--global-kb-spacing-xxs, 0.5rem);margin-bottom:0px;text-align:center;font-size:17px;line-height:21px;font-style:normal;font-family:var( --global-body-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading14549_dbdef9-4d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading14549_dbdef9-4d[data-kb-block=\"kb-adv-heading14549_dbdef9-4d\"] mark.kt-highlight{font-family:Arial, Helvetica, sans-serif;font-style:normal;color:var(--global-palette2, #2B6CB0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading14549_dbdef9-4d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading14549_dbdef9-4d[data-kb-block=\"kb-adv-heading14549_dbdef9-4d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading14549_dbdef9-4d, .wp-block-kadence-advancedheading.kt-adv-heading14549_dbdef9-4d[data-kb-block=\"kb-adv-heading14549_dbdef9-4d\"]{margin-left:0px;}}<\/style>\n<p class=\"kt-adv-heading14549_dbdef9-4d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading14549_dbdef9-4d\"><strong>Different sources. One approach.<\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading14549_1baea5-31, .wp-block-kadence-advancedheading.kt-adv-heading14549_1baea5-31[data-kb-block=\"kb-adv-heading14549_1baea5-31\"]{margin-top:var(--global-kb-spacing-xs, 1rem);margin-bottom:0px;font-size:13px;line-height:17px;font-style:normal;font-family:var( --global-body-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading14549_1baea5-31 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading14549_1baea5-31[data-kb-block=\"kb-adv-heading14549_1baea5-31\"] mark.kt-highlight{font-family:Arial, Helvetica, sans-serif;font-style:normal;color:var(--global-palette2, #2B6CB0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading14549_1baea5-31 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading14549_1baea5-31[data-kb-block=\"kb-adv-heading14549_1baea5-31\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading14549_1baea5-31, .wp-block-kadence-advancedheading.kt-adv-heading14549_1baea5-31[data-kb-block=\"kb-adv-heading14549_1baea5-31\"]{margin-left:0px;}}<\/style>\n<p class=\"kt-adv-heading14549_1baea5-31 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading14549_1baea5-31\">Both materials follow the same principle: <strong>giving existing resources a second life without compromising performance.<\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading14549_ada2b5-e3, .wp-block-kadence-advancedheading.kt-adv-heading14549_ada2b5-e3[data-kb-block=\"kb-adv-heading14549_ada2b5-e3\"]{margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:21px;line-height:25px;font-style:normal;font-family:var( --global-heading-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading14549_ada2b5-e3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading14549_ada2b5-e3[data-kb-block=\"kb-adv-heading14549_ada2b5-e3\"] mark.kt-highlight{font-family:Arial, Helvetica, sans-serif;font-style:normal;color:var(--global-palette2, #2B6CB0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading14549_ada2b5-e3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading14549_ada2b5-e3[data-kb-block=\"kb-adv-heading14549_ada2b5-e3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading14549_ada2b5-e3, .wp-block-kadence-advancedheading.kt-adv-heading14549_ada2b5-e3[data-kb-block=\"kb-adv-heading14549_ada2b5-e3\"]{margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:21px;line-height:25px;}}<\/style>\n<h2 class=\"kt-adv-heading14549_ada2b5-e3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading14549_ada2b5-e3\"><strong>The New Website: Supporting Brands in Consumer Transparency<\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading14549_a4f756-fa, .wp-block-kadence-advancedheading.kt-adv-heading14549_a4f756-fa[data-kb-block=\"kb-adv-heading14549_a4f756-fa\"]{margin-bottom:0px;font-size:13px;line-height:17px;font-style:normal;font-family:var( --global-body-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading14549_a4f756-fa mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading14549_a4f756-fa[data-kb-block=\"kb-adv-heading14549_a4f756-fa\"] mark.kt-highlight{font-family:Arial, Helvetica, sans-serif;font-style:normal;color:var(--global-palette2, #2B6CB0);-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading14549_a4f756-fa img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading14549_a4f756-fa[data-kb-block=\"kb-adv-heading14549_a4f756-fa\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading14549_a4f756-fa, .wp-block-kadence-advancedheading.kt-adv-heading14549_a4f756-fa[data-kb-block=\"kb-adv-heading14549_a4f756-fa\"]{margin-left:0px;}}<\/style>\n<p class=\"kt-adv-heading14549_a4f756-fa wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading14549_a4f756-fa\">The new identity is introduced alongside a redesigned website, conceived as an extension of the brand, but also as a bridge to the end consumer.<br><br>By linking their products to Re:Down\u2019s digital environment, brands can provide clear, accessible information at the point of sale, helping consumers understand where materials come from, how they are processed, and what makes them different.<br><br>This connection is made tangible through updated hangtags and labels, featuring QR codes that link directly to dedicated video content on the Re:Down website.<br>The <strong>Re:Down<sup>\u00ae<\/sup><\/strong> video has been fully updated, while a new video introduces the <strong>Re:Wool<sup>\u00ae<\/sup><\/strong> process, detailing material sourcing, recycling steps, and circular integration.<br><br>In-store, this creates a direct link between product and proof, supporting brands in educating, reassuring, and engaging consumers with transparent, verifiable information.<br><br>This new identity reflects a broader ambition:<br>to make circular materials not only available, but clearly understood.<\/p>\n\n\n<style>.kb-image14549_eec0d6-6c .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image14549_eec0d6-6c\"><figure class=\"aligncenter size-full kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"809\" src=\"https:\/\/re-down.com\/wp-content\/uploads\/2026\/05\/Hangtags-Labels-RD.webp\" alt=\"\" class=\"kb-img wp-image-14672\" srcset=\"https:\/\/re-down.com\/wp-content\/uploads\/2026\/05\/Hangtags-Labels-RD.webp 1440w, https:\/\/re-down.com\/wp-content\/uploads\/2026\/05\/Hangtags-Labels-RD-1200.webp 1200w, https:\/\/re-down.com\/wp-content\/uploads\/2026\/05\/Hangtags-Labels-RD-600.webp 600w, https:\/\/re-down.com\/wp-content\/uploads\/2026\/05\/Hangtags-Labels-RD-300.webp 300w, https:\/\/re-down.com\/wp-content\/uploads\/2026\/05\/Hangtags-Labels-RD-150x150.webp 150w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/div><\/figure><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading14549_2ea0ba-3e, .wp-block-kadence-advancedheading.kt-adv-heading14549_2ea0ba-3e[data-kb-block=\"kb-adv-heading14549_2ea0ba-3e\"]{margin-top:var(--global-kb-spacing-xs, 1rem);text-align:center;font-style:normal;font-family:var( --global-body-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading14549_2ea0ba-3e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading14549_2ea0ba-3e[data-kb-block=\"kb-adv-heading14549_2ea0ba-3e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading14549_2ea0ba-3e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading14549_2ea0ba-3e[data-kb-block=\"kb-adv-heading14549_2ea0ba-3e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading14549_2ea0ba-3e wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading14549_2ea0ba-3e\">Posted on 2026\u5e745\u670827\u65e5<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id14549_421ac0-ff > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id14549_421ac0-ff > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id14549_421ac0-ff > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:900px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id14549_421ac0-ff{background-image:url('https:\/\/re-down.com\/wp-content\/uploads\/2026\/01\/Redown-Who-we-are-and-now.webp');background-size:cover;background-position:center center;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id14549_421ac0-ff > .kt-row-layout-overlay{opacity:0.30;}@media all 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class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-14549_a5accb-fa\"><a href=\"\/\" class=\"kt-svg-icon-link\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Discover the new website<\/span><\/a><\/li>\n\n\n<style>.kt-svg-icon-list-item-14549_ca385d-51 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-14549_ca385d-51\"><a href=\"https:\/\/re-down.com\/zh-hans\/%e6%88%91%e4%bb%ac%e7%9a%84%e7%90%86%e5%bf%b5\/#a-circular-commitment\" class=\"kt-svg-icon-link\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-svg-icon-list-single\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Explore our circular solution<\/span><\/a><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>A New IdentityBuilt 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