A New Identity
Built on What Already Exists

After 10 years of developing circular insulation solutions, the company introduces a refreshed brand identity, designed to reflect both its maturity and its evolving role within the industry.
More than a visual update, this new identity clarifies a positioning:
from material innovation to circular system.

Clarity, Down to the Smallest Detail

At the core of this evolution is a focus on clarity.

From the new website to product communication tools, every element has been designed to make information more accessible, more precise, and more useful for B2B partners.

This includes updated hangtags and labels for both Re:Down® and Re:Wool^®.

These are not just branding elements.
They are tools for transparency:

Clearly identifying recycled content
Highlighting certifications such as GRS
Supporting product-level traceability
Enabling consistent communication at retail level

In a context where sustainability claims are increasingly scrutinised, this level of detail matters.

A Consistent Circular Message

The new identity also reinforces the relationship between the two product lines:

Re:Down®, based on post-consumer down and feathers
Re:Wool®, developed from post-industrial wool waste

Different sources. One approach.

Both materials follow the same principle: giving existing resources a second life without compromising performance.

The New Website: Supporting Brands in Consumer Transparency

The new identity is introduced alongside a redesigned website, conceived as an extension of the brand, but also as a bridge to the end consumer.

By linking their products to Re:Down’s digital environment, brands can provide clear, accessible information at the point of sale, helping consumers understand where materials come from, how they are processed, and what makes them different.

This connection is made tangible through updated hangtags and labels, featuring QR codes that link directly to dedicated video content on the Re:Down website.
The Re:Down^® video has been fully updated, while a new video introduces the Re:Wool^® process, detailing material sourcing, recycling steps, and circular integration.

In-store, this creates a direct link between product and proof, supporting brands in educating, reassuring, and engaging consumers with transparent, verifiable information.

This new identity reflects a broader ambition:
to make circular materials not only available, but clearly understood.