Newsletter Re:Down May issue 2026
INSIDE THIS ISSUE:
MEET THE TEAM: CHARLOTTE This quarter, our Meet the Team series takes us to Lyon, France
Global Marketing Manager & French Market Lead with Re:Down since 2024
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A NEW IDENTITY, BUILT ON WHAT ALREADY EXISTS
Re:Down is entering a new phase. After 10 years of developing circular insulation solutions, the company introduces a refreshed brand identity
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RE:WOOL® IN ACTION:
First Collaborations Reach the Market:
Turning circular innovation into real products is where credibility begins. Following its introduction, Re:Wool®, Re:Down’s recycled wool insulation,
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10 Years:
From Pioneer to Industry Standard
What if waste was never waste to begin with?
What if the most sustainable material is the one already in circulation?
Ten years ago, these were not marketing claims. They were questions asked from inside the textile industry itself.
Today, they have become part of a new standard.
Where It Started: A Matter of Conviction
Re:Down was not created as a trend-driven initiative. It was born from firsthand industry experience.
Working within the textile sector, co-founders Eric Firmann and Tae Hwang witnessed a structural paradox: high-quality natural materials, like down and feathers, were being discarded at the end of their lifecycle, despite retaining significant value. The idea behind Re:Down was simple, yet radical at the time:
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Posted on 27. Mai 2026
